LUCAS FRUGIS YU
// Art Director/Creative Director
// Brazilian and Portuguese — EU Passport holder
// (+351) 916 060 983
// lucasyu390@gmail.com
PROFESSIONAL EXPERIENCE
// Publicis Groupe Lisboa (october’21 - currently)
// Leo Burnett Lisboa (july'16 - october’21)
// F.biz, a WPP Company (may'14 - june´16)
// Mullen Lowe Brazil (may'13 - may'14)
// F/Nazca Saatchi&Saatchi (jan'13 - may'13)
// Editora Abril ('09-'12)
TEACHING EXPERIENCE
// Zink Project Lisbon ( oct'22 - apr’23)
// EDIT. - Disruptive Digital Education ( nov'20 - may’22)
EDUCATION
// Miami Ad School/SP (2012/2014)
// EAESP - FGV (2006/2010)
Hi there!
I’m Lucas, a Creative Director/Art Director based in Lisbon.
I work hard to creatively bring a unique voice, blending cultures, perspectives, and disciplines to create visually captivating campaigns. With expertise in storytelling, brand strategy, design, and integrated marketing, I believe that brands can deliver authentic experiences that push creative boundaries.
Over the course of 10+ years, I have had the pleasure of working on impactful campaigns for renowned clients in different categories such as Heineken, Visa, Guinness, Domino's, Mercedes-Benz, smart, Asics, Unilever, Lisbon City Council and many others.
Currently I lead a highly talented team of creatives from Leo Burnett, Publicis and Digitas. In the past few years, apart from winning international awards, our creative efforts have also successfully acquired new businesses such as: Mercadona, BNP Paribas and Água de Luso.
My work has been recognized and awarded at all major international creativity festivals, and I am proud to have been ranked as 2018’s #1 Art Director and 2023’s #3 Creative Director in Portugal.
In addition to my professional achievements, I find fulfillment in teaching and mentoring aspiring advertisers. I have actively contributed to the development of a local program that introduces students to the theoretical aspects of the creative process and supports them in refining their portfolios.
AWARDS AND RECOGNITIONS
// Jury Member
m&p / Prémios M&P Criatividade // 2023
le book / Connections Barcelona // 2023
one show / Portfolio Night Lisbon // 2022
ADCE* / High Potentials // 2021
young lions Portugal / digital // 2020
creative club of Portugal / digital and social // 2020
lusófonos awards / brand activation // 2019-2020
// Creative Club of Portugal Rankings
Client Of The Year | Advertising - Domino’s Pizza // 2023
Client Of The Year | Advertising - Guinness // 2021
#3 Creative Director in Portugal // 2023
#1 Art Director in Portugal // 2018
Agency Of The Year | Leo Burnett Lisboa // 2018
Client Of The Year | Global - Lisbon City Council // 2018
// D&AD Awards
d&ad / press & outdoor / shortlist // 2022
d&ad / use of direct / shortlist // 2019
// Cannes Lions Festival
cannes lions / PR / bronze // 2023
cannes lions / PR / shortlist // 2023
cannes lions / industry craft / shortlist // 2023
cannes lions / print / bronze // 2015
// The One Show
one show / branded entertainment / merit // 2023
one show / PR / 2x merit // 2023
one show / cultural driver // shortlist // 2023
one show / creative effectiveness / shortlist // 2023
one show / direct marketing / 2x shortlist // 2023
one show / experiential & immersive / shortlist // 2023
one show / health & wellness / 2x shortlist // 2023
one show / social media / shortlist // 2023
// ADCE*
art directors club of europe / silver // 2021
art directors club of europe / shortlist / 2018
art directors club of europe / shortlist / 2018
// Young Lions
young lions portugal / print / silver // 2018
young lions portugal / print / shortlist // 2017
// Lürzer's Archive
lürzers's archive / publication // VOL. 04-2023
lürzers's archive / print ad of the week // Week 17-2022
lürzers's archive / 2x publication // VOL. 02-2022
lürzers's archive / publication // Special Edition Brazil 2018
lürzers's archive / publication // VOL. 04-2016
lürzers's archive / publication // VOL. 03-2015
// Creative Club of Portugal
clube de criativos / print / 2x gold // 2023
clube de criativos / print / 7x shortlists // 2023
clube de criativos / craft / gold // 2023
clube de criativos / craft / silver // 2023
clube de criativos / craft / bronze // 2023
clube de criativos / ooh / silver // 2023
clube de criativos / design / shortlist // 2023
clube de criativos / digital / silver // 2023
clube de criativos / brand experience / bronze // 2023
clube de criativos / brand experience / 3x shortlists // 2023
clube de criativos / media / silver // 2023
clube de criativos / media / bronze // 2023
clube de criativos / media / shortlist // 2023
clube de criativos / print / 4x silver // 2021
clube de criativos / print / gold // 2021
clube de criativos / ooh / 3x silver // 2021
clube de criativos / design / gold // 2021
clube de criativos / digital / 3x shortlists // 2021
clube de criativos / brand experience / 2x shortlist // 2021
clube de criativos / media / 3x shortlist // 2021
clube de criativos / print / shortlist // 2019
clube de criativos / OOH / bronze // 2019
clube de criativos / OOH / shortlist // 2019
clube de criativos / direct / shortlist // 2019
clube de criativos / digital / shortlist // 2019
clube de criativos / PR / bronze // 2019
clube de criativos / innovation / shortlist // 2019
clube de criativos / self-promo / shortlist // 2019
clube de criativos / craft / 2x silver // 2018
clube de criativos / PR / silver // 2018
clube de criativos / PR / 2x bronze // 2018
clube de criativos / media / 2x gold // 2018
clube de criativos / media / silver // 2018
clube de criativos / direct / silver // 2018
clube de criativos / direct / 2x bronze // 2018
clube de criativos / events / gold // 2018
clube de criativos / events / bronze // 2018
clube de criativos / digital / 2x gold // 2018
clube de criativos / digital / 2x silver // 2018
clube de criativos / digital / bronze // 2018
clube de criativos / design / gold // 2018
clube de criativos / design / bronze // 2018
clube de criativos / OOH / gold // 2018
clube de criativos / OOH / silver // 2018
clube de criativos / OOH / 2x bronze // 2018
clube de criativos / integrated / bronze // 2018
// Creative Club of São Paulo
clube de criação / ooh / shortlist // 2016
clube de criação / student / gold // 2013
// Wave Festival
wave festival / press / shortlist //2016
// Scopen Creative Effectiveness Awards (Prémios Eficácia)
prémios eficácia / bronze // 2018
prémios eficácia / 3x shortlists // 2018
// FIAP
fiap / digital / shortlist // 2013
// New York Festival
new york festival / digital / shortlist // 2013
// Facebook Business
facebook business / best use of platform / merit // 2016