Lucas Yu

Hi there!

I’m Lucas, a Creative Director/Art Director based in Lisbon, currently leading Superside’s Creative Design team.

With over 15 years in storytelling, brand strategy, and integrated marketing, I work hard to bring a unique voice that blends cultures and perspectives to create visually captivating campaigns.

I’ve led award-winning work for clients like Heineken, Visa, Guinness, Domino's, Mercedes-Benz, Asics, and Lisbon City Council, earning recognition at major international festivals and ranking as Portugal’s top Art Director and Creative Director.

Beyond work, I find fulfillment in teaching and mentoring aspiring creatives through a program I developed to guide students through the creative process and portfolio building.

AWARDS AND RECOGNITIONS

// Jury Member
creative club of Portugal / portfolio doctor // 2024
m&p / Prémios M&P Criatividade // 2023
le book / Connections Barcelona // 2023
one show / Portfolio Night Lisbon // 2022
ADCE* / High Potentials // 2021
young lions Portugal / digital // 2020
creative club of Portugal / digital and social // 2020
lusófonos awards / brand activation // 2019-2020

// Creative Club of Portugal Rankings
Client Of The Year | Advertising - Domino’s Pizza // 2023
Client Of The Year | Advertising - Guinness // 2021

#3 Creative Director in Portugal // 2023
#1 Art Director in Portugal // 2018
Agency Of The Year | Leo Burnett Lisboa // 2018
Client Of The Year | Global - Lisbon City Council // 2018

// D&AD Awards
d&ad / press & outdoor / shortlist // 2022
d&ad / use of direct / shortlist // 2019

// Cannes Lions Festival
cannes lions / PR / bronze // 2023
cannes lions / PR / shortlist // 2023
cannes lions / industry craft / shortlist // 2023
cannes lions / print / bronze // 2015

// The One Show
one show / PR / shorlist // 2024
one show / print & promotional // 2024
one show / design / 2x shortlist // 2024
one show / branded entertainment / merit // 2023
one show / PR / 2x merit // 2023
one show / cultural driver // shortlist // 2023
one show / creative effectiveness / shortlist // 2023
one show / direct marketing / 2x shortlist // 2023
one show / experiential & immersive / shortlist // 2023
one show / health & wellness / 2x shortlist // 2023
one show / social media / shortlist // 2023

// ADCE*
art directors club of europe / silver // 2021
art directors club of europe / shortlist / 2018
art directors club of europe / shortlist / 2018

// Young Lions
young lions portugal / print / silver // 2018
young lions portugal / print / shortlist // 2017

// Lürzer's Archive
lürzers's archive / publication // VOL. 04-2023
lürzers's archive / print ad of the week // Week 17-2022
lürzers's archive / 2x publication // VOL. 02-2022
lürzers's archive / publication // Special Edition Brazil 2018
lürzers's archive / publication // VOL. 04-2016
lürzers's archive / publication // VOL. 03-2015

// Creative Club of Portugal
clube de criativos / digital / silver // 2024
clube de criativos / brand experience / shortlist // 2024
clube de criativos / media / shortlist // 2024

clube de criativos / print / 2x gold // 2023
clube de criativos / print / 7x shortlists // 2023
clube de criativos / craft / gold // 2023
clube de criativos / craft / silver // 2023
clube de criativos / craft / bronze // 2023
clube de criativos / ooh / silver // 2023
clube de criativos / design / shortlist // 2023
clube de criativos / digital / silver // 2023
clube de criativos / brand experience / bronze // 2023
clube de criativos / brand experience / 3x shortlists // 2023
clube de criativos / media / silver // 2023
clube de criativos / media / bronze // 2023
clube de criativos / media / shortlist // 2023

clube de criativos / print / 4x silver // 2021
clube de criativos / print / gold // 2021
clube de criativos / ooh / 3x silver // 2021
clube de criativos / design / gold // 2021
clube de criativos / digital / 3x shortlists // 2021
clube de criativos / brand experience / 2x shortlist // 2021
clube de criativos / media / 3x shortlist // 2021

clube de criativos / print / shortlist // 2019
clube de criativos / OOH / bronze // 2019
clube de criativos / OOH / shortlist // 2019
clube de criativos / direct / shortlist // 2019
clube de criativos / digital / shortlist // 2019
clube de criativos / PR / bronze // 2019
clube de criativos / innovation / shortlist // 2019
clube de criativos / self-promo / shortlist // 2019

clube de criativos / craft / 2x silver // 2018
clube de criativos / PR / silver // 2018
clube de criativos / PR / 2x bronze // 2018
clube de criativos / media / 2x gold // 2018
clube de criativos / media / silver // 2018
clube de criativos / direct / silver // 2018
clube de criativos / direct / 2x bronze // 2018
clube de criativos / events / gold // 2018
clube de criativos / events / bronze // 2018
clube de criativos / digital / 2x gold // 2018
clube de criativos / digital / 2x silver // 2018
clube de criativos / digital / bronze // 2018
clube de criativos / design / gold // 2018
clube de criativos / design / bronze // 2018
clube de criativos / OOH / gold // 2018
clube de criativos / OOH / silver // 2018
clube de criativos / OOH / 2x bronze // 2018
clube de criativos / integrated / bronze // 2018

// Creative Club of São Paulo
clube de criação / ooh / shortlist // 2016
clube de criação / student / gold // 2013

// Wave Festival
wave festival / press / shortlist //2016

// Scopen Creative Effectiveness Awards (Prémios Eficácia)
prémios eficácia / bronze // 2018
prémios eficácia / 3x shortlists // 2018

// FIAP
fiap / digital / shortlist // 2013

// New York Festival
new york festival / digital / shortlist // 2013

// Facebook Business
facebook business / best use of platform / merit // 2016