Lucas Yu

smart

The EQ Box

We transformed a test drive into an artful journey. The smart EQs are for pioneers in electric mobility.
We featured four innovative artists, showcased their creative processes in mini-docs, and challenged them to create art for smart EQ boxes.
Buyers unboxed this fusion of art and electric mobility at an event in Lisbon's chic Capitólio venue.

Publicis Emil

AD: Lucas Yu
CW: Hernâni Correia
DES: Tomás Pires
CD: Nuno Salvaterra, António Silva
IMG: Flying Man